What is Omnichannel Marketing, and Why Do You Need It?

What is Omnichannel Marketing, and Why Do You Need It? Have you ever taken a moment to count the number of apps you have on your phone? The number of social media accounts you own and engage with? Or, how many devices around you are connected to the internet as you read this? These questions […]

How the internet has affected product pricing strategies

How the internet has affected product pricing strategies When it comes to product pricing models, many factors affect pricing decisions. These factors include the cost of the offering, the demand, the customers who it is intended for, internal and external factors, and more. However, the most critical factor that affects product pricing in today’s digital […]

How is B2B and B2C Marketing Different?

How is B2B and B2C Marketing Different? When it comes to promotional markets, there are two main types; Business to Business Marketing (B2B) and Business to Consumer Marketing (B2C). While these two types of markets may sound very similar, they are, in fact, very different from one another. For marketers to create a marketing strategy […]

Integrated Marketing Campaigns: Traditional and Digital Communication Channel Success

Integrated Marketing Campaigns: Traditional and Digital Communication Channel Success This year (2020), we have seen an unprecedented shift in consumer behavior due to the Covid-19 Pandemic. Gone are the days where marketing campaigns are based primarily on traditional marketing such as TV, print and radio ads, and direct mailers. We now welcome the digital equivalents […]

How to Build and Foster a Brand Community on Social Media

How to Build and Foster a Brand Community on Social Media Are you searching for ways to strengthen your brand and to have better conversations with your customers to facilitate customer loyalty, marketing efficiency, and brand authenticity? If so, you need to build a brand community. As with many aspects of digital culture, brand communities […]

Facebook Ads: Targeting Methods for Choosing an Audience

Facebook Ads: Targeting Methods for Choosing an Audience When it comes to developing an excellent social media advertising strategy, one word stands out: targeting. Targeting your advertising campaigns to reach the consumers in your market is essential to enhance your return on investment (ROI). Fortunately, social media platforms provide many options when it comes to […]

Influencer Marketing: Influence Vs. popularity

Influencer Marketing: Influence Vs. popularity A common misconception in today’s digital age is that influence and popularity are the same things. Or rather, you must be popular to be an influencer. But this is entirely inaccurate. When it comes to influencer marketing, influence and popularity are two different things, and far too frequently, brands seeking […]

How Social Listening Wins Customers

Listen, Learn, & Earn with Social Listening Have you ever been in a situation with a brand where you had a bad experience? Such as a last-minute flight cancelation or being assigned a seat where the air conditioner is dripping on you the whole flight? How about receiving a damaged item in the mail or […]

The importance of Brand Personality

The importance of Brand Personality Personality traits are common amongst brands as they are humans. Distinct brand personalities provoke consumers to find a brand relatable, which stimulates enjoyment and satisfaction within consumers. So, what is brand personality, and why is it important? Brand Personality According to Investopedia, “Brand personality is a set of human characteristics […]

How to Use the Six Principals Of Persuasion In Your Social Media Strategy

How to Use the Six Principals Of Persuasion In Your Social Media Strategy When it comes to social media, we all have a way of constructing and refining our content to position ourselves the way we WANT to be seen. Our self-presentation on social media is often more prominent than reality, and we can say […]

Matecumbe Machinery: Brand Strategy Plan

Matecumbe Machinery: Brand Strategy Plan I recently developed a brand strategy management plan for a local company, Matecumbe Machinery. I thoroughly enjoyed cultivating this brand strategy plan because I have watched this company grow from the very start. I have witnessed first-hand the company’s many strengths and weaknesses, opportunities, and threats. As the marketing consultant […]

Building A Strong Brand: The Four Steps of Brand Building

Building A Strong Brand: The Four Steps of Brand Building To begin the brand-building process, it is essential to consider the brand resonance model. The Brand resonance model describes how to create compelling, active loyalty relationships with customers and does so by building a brand in a sequence of steps. This model considers brand positioning […]

Why Influencer Marketing Is Effective

Why Influencer Marketing Is Effective Marketers have more tools than ever to reach customers and drive conversions. But, with social media becoming more integrated with our lives, influencer marketing has become a more popular way of accomplishing this.  With Instagram being the primary social media platform utilized by social media influencers worldwide for brand collaborations. […]

Let’s Talk Social Media Strategy & Goal Setting

Let’s Talk Social Media Strategy & Goal Setting A social media strategy is more than designing and scheduling content to post to your social media accounts. Social media must be approached strategically, with a systematic approach of what goals and objectives are relevant, how to measure your efforts, and optimizing your efforts after analyzing your […]

How to Grow Your Business with Google Ads

How to Grow Your Business with Google Ads Have you conducted a search online before? Who am I kidding, of course, you have! But it’s not just you who is searching the web. Your potential customers are out there conducting searches too, and when they go searching for a business, product, or service like yours, […]

3 Reasons Why you should be using Video in your Real Estate Business

Making videos today isn’t the same as when your father was making home videos. Gone are the big bulky video cameras which needed a video tape cassette or a CD disk. Today, anyone who owns a cell phone can take a video. Editing is also much simpler with the use of video editing apps.

What is CAC? A Guide to Customer Acquisition Cost (CAC)

When making marketing decisions, it is important to consider metrics. Metrics are used to tell marketers about a company’s performance, how their marketing efforts are performing, and what their marketing dollars are producing in terms of revenue or new customers. One of the most important metrics for marketers to monitor is the CAC, or Customer […]

What is A/B Testing in Marketing?

The purpose of A/B testing is to help marketers make better decisions. But what is A/B testing? A/B testing is an experiment performed by marketers where two or more variants of a marketing effort such as a flyer, video, email, banner ad, social media post, e-newsletter, website page, campaign, or mobile advertising, are shown to […]

Digital Demand Generation Tools: Marketing for the future

Digital Demand Generation Tools

Digital Demand Generation Tools: Marketing for the future Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. In other words, demand generation is any marketing activity that creates awareness for your product, your brand, your company, and your industry. In recent years, the power […]

MAKE YOUR REAL ESTATE PERSONAL BRAND A REALITY

Make Your Real Estate Personal Brand a reality

Real estate and marketing go hand-in-hand. As a realtor, you are constantly marketing yourself and your services to find potential clients. You’re marketing your client’s properties to potential buyers. You’re marketing your community to potential buyers by selling a lifestyle. Regardless of the situation, as a realtor, you are always marketing, but one of your […]

The 4P’s as they pertain to the real estate industry and how the marketing mix can improve the success of your home sales!

The 4 P’s as they pertain to the real estate industry

Recently I read an interesting article on LinkedIn written by Dr. Anthony Miyazaki,  Executive Director of Marketing & Analytics for Florida International University, titled “The Distribution Approach to Marketing Exchange.” If you are unfamiliar with Dr. Miyazaki, I encourage you to check out his YouTube Channel here and subscribe to his weekly #MarketingMinute updates for […]

The Scarcity Principle of Persuasion- How it Influences You

The Scarcity Principle of Persuasion

The power of Persuasion plays a considerable role in the marketing industry. Persuasion in marketing isn’t always readily apparent, so sometimes, consumers don’t even realize that they are being manipulated through the power of persuasion. Marketing typically has the ultimate goal of persuading people in some way or another. According to Robert Caldini, there are […]

What’s in a (Brand) Name?

What's In a brand name?

In my previous blog post, “How do you want your company to resonate with consumers?” I covered the importance of a brand and shared insightful details on what defines a brand. If you haven’t done so already, you should head over here and check it out! In the meantime, continue reading! If you’ve ever tried […]