Matecumbe Machinery: Brand Strategy Plan

Matecumbe Machinery: Brand Strategy Plan I recently developed a brand strategy management plan for a local company, Matecumbe Machinery. I thoroughly enjoyed cultivating this brand strategy plan because I have watched this company grow from the very start. I have witnessed first-hand the company’s many strengths and weaknesses, opportunities, and threats. As the marketing consultant […]

Building A Strong Brand: The Four Steps of Brand Building

Building A Strong Brand: The Four Steps of Brand Building To begin the brand-building process, it is essential to consider the brand resonance model. The Brand resonance model describes how to create compelling, active loyalty relationships with customers and does so by building a brand in a sequence of steps. This model considers brand positioning […]