How the internet has affected product pricing strategies

How the internet has affected product pricing strategies When it comes to product pricing models, many factors affect pricing decisions. These factors include the cost of the offering, the demand, the customers who it is intended for, internal and external factors, and more. However, the most critical factor that affects product pricing in today’s digital […]

Integrated Marketing Campaigns: Traditional and Digital Communication Channel Success

Integrated Marketing Campaigns: Traditional and Digital Communication Channel Success This year (2020), we have seen an unprecedented shift in consumer behavior due to the Covid-19 Pandemic. Gone are the days where marketing campaigns are based primarily on traditional marketing such as TV, print and radio ads, and direct mailers. We now welcome the digital equivalents […]