What is Omnichannel Marketing, and Why Do You Need It?

What is Omnichannel Marketing, and Why Do You Need It? Have you ever taken a moment to count the number of apps you have on your phone? The number of social media accounts you own and engage with? Or, how many devices around you are connected to the internet as you read this? These questions […]

How is B2B and B2C Marketing Different?

How is B2B and B2C Marketing Different? When it comes to promotional markets, there are two main types; Business to Business Marketing (B2B) and Business to Consumer Marketing (B2C). While these two types of markets may sound very similar, they are, in fact, very different from one another. For marketers to create a marketing strategy […]