How to Build and Foster a Brand Community on Social Media

How to Build and Foster a Brand Community on Social Media Are you searching for ways to strengthen your brand and to have better conversations with your customers to facilitate customer loyalty, marketing efficiency, and brand authenticity? If so, you need to build a brand community. As with many aspects of digital culture, brand communities […]

Facebook Ads: Targeting Methods for Choosing an Audience

Facebook Ads: Targeting Methods for Choosing an Audience When it comes to developing an excellent social media advertising strategy, one word stands out: targeting. Targeting your advertising campaigns to reach the consumers in your market is essential to enhance your return on investment (ROI). Fortunately, social media platforms provide many options when it comes to […]

Influencer Marketing: Influence Vs. popularity

Influencer Marketing: Influence Vs. popularity A common misconception in today’s digital age is that influence and popularity are the same things. Or rather, you must be popular to be an influencer. But this is entirely inaccurate. When it comes to influencer marketing, influence and popularity are two different things, and far too frequently, brands seeking […]

How Social Listening Wins Customers

Listen, Learn, & Earn with Social Listening Have you ever been in a situation with a brand where you had a bad experience? Such as a last-minute flight cancelation or being assigned a seat where the air conditioner is dripping on you the whole flight? How about receiving a damaged item in the mail or […]

How to Use the Six Principals Of Persuasion In Your Social Media Strategy

How to Use the Six Principals Of Persuasion In Your Social Media Strategy When it comes to social media, we all have a way of constructing and refining our content to position ourselves the way we WANT to be seen. Our self-presentation on social media is often more prominent than reality, and we can say […]