What is CAC? A Guide to Customer Acquisition Cost (CAC)

When making marketing decisions, it is important to consider metrics. Metrics are used to tell marketers about a company’s performance, how their marketing efforts are performing, and what their marketing dollars are producing in terms of revenue or new customers. One of the most important metrics for marketers to monitor is the CAC, or Customer […]

What is A/B Testing in Marketing?

The purpose of A/B testing is to help marketers make better decisions. But what is A/B testing? A/B testing is an experiment performed by marketers where two or more variants of a marketing effort such as a flyer, video, email, banner ad, social media post, e-newsletter, website page, campaign, or mobile advertising, are shown to […]

Digital Demand Generation Tools: Marketing for the future

Digital Demand Generation Tools

Digital Demand Generation Tools: Marketing for the future Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. In other words, demand generation is any marketing activity that creates awareness for your product, your brand, your company, and your industry. In recent years, the power […]

The Scarcity Principle of Persuasion- How it Influences You

The Scarcity Principle of Persuasion

The power of Persuasion plays a considerable role in the marketing industry. Persuasion in marketing isn’t always readily apparent, so sometimes, consumers don’t even realize that they are being manipulated through the power of persuasion. Marketing typically has the ultimate goal of persuading people in some way or another. According to Robert Caldini, there are […]

What’s in a (Brand) Name?

What's In a brand name?

In my previous blog post, “How do you want your company to resonate with consumers?” I covered the importance of a brand and shared insightful details on what defines a brand. If you haven’t done so already, you should head over here and check it out! In the meantime, continue reading! If you’ve ever tried […]